We will work with you to create or revitalise your employer brand to help reinvigorate your recruitment marketing strategy in order to attract and retain the right employees.
Transformation
We are very proud of our new #MakeHistory Employer Brand. This is a true reflection of who we are as an employer and the transformation happening across PMI.
Following the launch of the new brand, we have achieved:
LinkedIn followers exceeded our target of 800,000
- Glassdoor ratings increased to 3.9
- Female job applications nearly doubled to 66,000
- Recognised as a Top Employer in all regions by the Top Employers Institute
Skills Shortage
HUC (Herts Urgent Care) is a NHS service provider that specialises in Primary Care Services, Integrated Urgent Care and the NHS 111 call line.
We ran a recruitment campaign for HUC to recruit clinical advisers where we achieved fantastic results:
- Total Impressions = 911,098
- Total Clicks = 5,522
- Splash Page Users = 2,609
- Offers Made = 13
Brand Awareness
We are excited to be on a journey with GKN Aerospace to develop and implement their recruitment marketing strategy and increase brand awareness.
Bringing their vision into life and "Making Aerospace fit for the natural world."
This is an ongoing project and so far we're seeing incredible results:
- Over 1.4 million impressions across all platforms
- Average engagement time of 35 seconds
- 4.72 CTR on Google Ads
A badly managed or neglected employer brand can have a negative impact on your reputation, increase vacancies and cost you money. And can give your competitors the edge in attracting talent.
Over the years we have worked with a wide range of brands - spanning private and public sectors and across industries and global markets. This has given us a tremendous amount of diverse and interesting experiences - every project is a new and exciting challenge.
Recently we celebrated our 25th Anniversary - an opportunity to look back and acknowledge the talented individuals who have contributed to our success and the amazing array of clients we have worked with. We've been honoured to be recognised by our peers at both the Employer Brand Management and Personnel Today Awards.
"DW are extremely professional. I have used them to deliver campaigns all around the world. They are agile, versatile, creative and always go the extra mile."
Sarah Waite, Shell
"They are always super professional but very friendly and we always have a good laugh along the way - and deadlines are always kept to."
Lauren Popplewell, Diageo
"Working with DW is very much a partnership. They become part of the team. They challenge us and we very much value their opinions, advice and support."
Nigel Jones, Airbus
We'd love to meet you!
How about jumping on a brief call to see what we can do for you?
makeithappen@dawsonwalker.co.uk
To find out more contact either:
Ralph Dawson or Adam Winterton
T: +44 (0) 20 7323 2713
E: makeithappen@dawsonwalker.co.uk
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